200+ SEO Statistics to Transform Your Strategy in 2022
On the contrary, and in contrast to many people’s opinion that SEO is already dead, it is a continually growing phenomenon (by the way, more than 90 people search for that phrase every month).
Our accurate and detailed statistics will prove that the ever-changing game of SEO is still much alive. Moreover, it is your number one helper to boom your business objectives. Keep reading to find more.
General SEO Statistics for Ranking on the First Page
- Users start 68% of their online activities by entering search engines.
- 75% of users never move on from the first page of SERP.
- Organic search dominates search channel share by delivering 53.3% of traffic to websites.
- The average page in Google’s top 10 results has a life of two and more years. And the pages that rank #1 on the SERP are three years old.
- The average page in the top 10 results contains 1447 words.
- According to the data by Ahrefs, 12.29% of all search query results now contain featured snippets in their SERP.
- Email and using a search engine are among the most popular online activities users take part in.
- 46% of people verify the stock and inventory online before going to the shops.
- Google currently is a dominant search engine handling 92.07% of the overall search engine market share. Then come Bing, Yahoo!, Baidu, and YANDEX with 3.04 %, 1.39%, 1.27% and 0.87% of the search market share, correspondingly.
Now that you have checked search engine ranking stats, let’s discuss the local SEO statistics.
Local SEO Statistics
If you have a business with a physical location that serves a geographic area, you should optimize your site for local searches. Google, for instance, offers various sets of ranking factors you can benefit from. We have collected a complete list of statistics to show you the importance of employing a thorough local SEO strategy.
- 50% of local mobile searches refer to business services, including address or working hours of local services.
- 86% of people conduct searches to find out the information on local products or services on Google Maps.
- 61% of mobile users confirm that they prefer to contact a local service with a mobile-friendly website.
- Mobile queries that contain “___ near me today/tonight” (for instance, “open pubs near me tonight,” “best hotels near me today,” and “concerts playing near me today”) achieve a 900% increase in traffic.
- In 2021, 81% of people evaluated local services by reading Google reviews. However, the percentage of consumers considering reviews had been just 63% in the previous year.
- In 2021, the percentage of consumers never reading reviews while searching for local services has fallen. Now just 2% of consumers never read reviews.
- 74% of consumers wrote reviews for local services in 2021. 67% of users share a positive experience, and 40%, on the other hand, share a review of a negative experience.
- 45% of consumers purchase online and then buy in-store.
Voice Search SEO Statistics
“Hey, Google! What are the latest voice search statistics? And how can I adapt my content for voice search?”
- 4% of people make queries via voice assistants and 71% of them search for directions.
- The growing demand for digital voice assistants will triple the current number of devices from 2.5 billion to 8 billion by 2023 (the number is higher than the world’s population, by the way).
- People are voice searching to find restaurants and eateries, stores, and food delivery
- According to Backlinko, the information from featured snippets provide 40.7% of the answers to voice searches.
- 2.68% of all voice search results are pulled from the FAQ pages.
- The voice assistant delivers voice search results in 4.6 seconds, on average.
- Google picks short, concise and to the point voice search results. The average voice search result consists of just 29 words.
- People can pronounce 110–150 words per minute. While the average person’s typing rate is 35–40 words per minute.
- The typical search result length for voice is 4.2 words, and the typical search result length for text is 3.2 words.
- Google voice assistant prefers simple, easy-to-understand content written at an average reading level. 9th grade is an ideal level to choose.
- Websites with high “link authority” are more likely to reach the upper echelon in voice search result pages. So, the ideal Domain Rating of Google voice search results is 76.8
- 52% of users perform voice search queries while driving.
Video SEO Statistics
Nowadays, the availability of smartphones with high-quality video cameras leads to a massive explosion in video content creation. You can find millions of videos on different topics such as product research, entertainment, music, tutorials, news, etc. So, another SEO tip you should apply is optimizing your videos so that they can thrill your audience and bring high visibility to your site. People download millions of videos each and every day on Youtube, Facebook, Tic-Tok and Instagram.
- Video is the #1 media tool used by content creators to hook their audience. It surpasses blogs and infographics.
- 62% of Google enhanced searches include video content. Youtube is the dominant platform with 80% of video search results.
- The most popular video types to promote your products include Business Videos and Brand Storytelling.
- An eye-watering 96% of users watch an explainer video to get additional information about a product, brand or service.
- Videos that generate new subscribers have an advantage in search engines. Those that don’t generate new channel subscribers have a slim chance to rank higher on YouTube.
- The video content receives two times more shares than any other type of content.
- 51% of users consider that videos are the perfect type of content for ROI.
- 83% of content creators say video is a brilliant investment to increase leads.
- Almost 50% of the potential B2B customers tend to watch approximately 30 minutes of B2B-related videos.
YouTube SEO Statistics
Youtube is the world’s second-largest search engine. It provides you with valuable tips and tricks, and by following them, your video can stand out from the rest and rank high no matter the skyrocketing numbers of daily downloaded videos. Let’s shed light on all the super stats you should know to boost your search engine ranking.
- The number of comments, view count, number of shares, and number of likes appear to be influential ranking factors for YouTube rankings.
- More than 50% of videos with high positions contain more than 50 words in the description section.
- The #1 result on Youtube has 74% more views than the video sitting in the second position on the Youtube search result page.
- Short videos significantly surpass longer videos with the chance of being viewed till the end. On average, 14 minutes, 50 seconds is the preferable length for a first page Youtube video.
- More than two billion people log in to Youtube every month. Users watch videos for over a billion hours promoting Youtube channels with billions of views.
- A recent study of Backlinko shows that keyword-optimized descriptions have no correlation with the ranking position of the video.
- An eye-watering 2.6 billion is the number of people who monthly use Youtube.
- Youtube advertising revenue has exceeded $8.6 billion, beating Netflix which delivered $7.7 billion in ad revenue in 2021.
- The dominant share of YouTube search results comes from HD videos. 68.2% of videos on the search engine’s first page are in HD resolution.
- 15.9% of users who monthly visit YouTube are from the U.S.
- “Me at the Zoo” was the first Youtube video posted in 2005 from the San Diego Zoo.
- 70% of users tend to buy a brand or service just after seeing it on YouTube.
- 50.9% of B2B marketers research purchases and increase revenues via YouTube.
- The average word count for Youtube video titles is 8, which means that writing too wordy titles is not a common strategy among YouTube users.
- Generic short URLs such as bit.ly, goo.gl, etc., receive 39% fewer click-throughs than Branded links.
- Video tags are considered important ranking factors, as they convey information about your video to YouTube and Google.
Mobile SEO Statistics
Nowadays, you can effortlessly look up your burning question on search engines whenever and wherever you want, unless your smartphone is with you. With the skyrocketing number of people moving to mobile search, Mobilegeddon makes it necessary to have a mobile responsive website. Moreover, the above-mentioned Google algorithm update has caused a massive ranking loss for non-mobile-friendly pages since 2015. So, we have collected an ultimate list of mobile SEO statistics to show you how crucial can mobile optimization be for your site to rank at the top.
- 2015 was the year when mobile usage soared above 2 billion users surpassing desktop searches in terms of quantity.
- 87% of people use their mobile phones to enter queries in the search engine at least once a day.
- 54% of online interactions come from smartphones and tablets.
- Almost 25 % of services and brands consider mobile optimization to be the top SEO tactic.
- 30% of all mobile queries are related to location.
- 56% of internet users in the United States had searched for local services using mobile devices.
- 51% of Internet consumers have discovered a new service or product when performing a search on their mobile devices.
- The average time spent on mobile devices in the United States is almost 6 hours on a daily bases. The hours exclude work-related smartphone usage.
- Nearly three quarters (72.6 %) of internet users will conduct queries only using their mobile devices by 2025.
- ‘Best’ + ‘right now’ queries like ‘best hotels open now’, ‘best stores to visit right now’ have increased by 125% in the last three years.
- In recent years ‘Where to buy’ + ‘near me’ mobile searches have increased by over 200%.
- The impression gained by mobile queries is 85,8% higher than results on desktop.
Keyword SEO Statistics
Keywords have been hailed as one of the milestones in the search engine optimization process. SEO keywords ranging from a single word to long-tail phrases enable you to find out what potential customers are typing into the search engine. Keep in mind that effective keyword research is the starting point of a successful SEO campaign. Read on to find some statistics about how people look for information on search engines.
- The most common keyword internet users search for is ‘YouTube’. The search volume for the #1 keyword is about 1.225.900.000 searches per month.
- Almost half of the search queries consist of four words, on average.
- Almost 29% of keywords with over 10K and more Search Volume are phrases with three and more words
- 99.58% of featured snippets have a high chance to rank at the top of Google SERP.
- 18% of internet users type a new query without clicking on any results for their initial search.
- Question-based queries form 8% of all search queries.
- 39% of people consider keyword research the most complicated part of SEO strategy.
- Users should opt for URLs with a keyword, as they can provide a 45% higher CTR for your website.
- 93% of the time, users begin their online experience by searching keywords on a search engine.
- Since Google’s first Panda update in 2011 Keyword Stuffing is considered a spamming SEO technique. (Mangools) and (Google)
- $0.61 is the average cost per click for a keyword.
- Google does almost 40.000 keyword searches per second.
- People process trillions of keyword searches on Google every year. Yet, 15% of keywords we see every day are new (Google). (Getcredo)
- Long-tail searches (or searches with three or more words) have a 3-5% higher CTR
Backlink and Link Building Statistics
- Content, backlinks and RankBrain are the most important factors to rank at the top of Google.
- 66.31% of all websites have no backlinks, and only 26.29% of pages have three or fewer backlinks.
- 41% of professionals say link building is the most complicated part of SEO strategy.
- The standard cost of getting a backlink is about $391.55 (results from analyzed data of 3,900 blogs)
- An average page ranking in the top on Google has more than 35,000 external backlinks.
- On average, services and brands with a blog have 97% more backlinks leading to their page.
- Long-form content has an average of 77,2% more backlinks than short-form content. So, long-form content is considered to be ideal for getting backlinks.
- When measuring “how-to” posts and videos against “why” and “what” posts, the former receives 25.8% more links.
- 73.6% of domains use reciprocal links (aka link exchanges).
- Over 63% of Internet users choose to outsource their link-building routines.
- The percentage of digital marketers who consider rankings as the primary KPI to measure the effectiveness of link building is 38%.
- A content marketing campaign produces an average of 1-9 links as reported by a majority of digital marketers.
E-commerce SEO Statistics
- People generate ten times more traffic to their e-commerce websites by applying SEO strategies than by using social media.
- Almost 39% of worldwide e-commerce traffic comes from search engines, with 35% organic and 4% search ads.
- The majority of online sales for both luxury fashion and consumer fashion industries come from mobile devices.
- In 2020, digital spending increased up to $762.68 billion among Americans.
- The prize for the most enthusiastic online shoppers goes to China with 83% reporting online purchases.
- 62% of e-commerce website traffic comes from Google. The majority of the traffic comes from organic search with 39%.
- 66% of consumers try to find detailed information about the product or service online
before buying it (whether online or in-store).
- 86% of people pay no attention to paid banner ads, preferring to only open organic search results.
- Multi-brand platforms, such as Amazon, eBay or Zalando, got 79% of all online successful purchases.
- Conversion rates drop by 4.42% for every other second that it takes the page to load.
- 23.6% of online orders come from direct organic search results.
- In 2018, Amazon was the multi-brand platform that won big in Google’s organic search ranking, with an overall 21% growth in SEO visibility.
Search Engines SEO Statistics
- 97% of Google’s top results contain at least one image on the website.
- Updating and relaunching your old posts with the newest information including photos, videos, and infographics can enlarge search traffic by as much as 146%.
- Google dominates the worldwide market share of desktop searches with 92.07%, following Bing (3.04%), Yahoo (1.39%), Yandex (0.87%), etc.
- Mobile searches worldwide also have the same results: 95.27% Google, 0.81% Yahoo, 1.44% Baidu.
- 61.5% of desktop searches and 34.4% of mobile searches have no clicks.
- Websites get 300% more traffic from organic search when compared to social media.
- Google is the #1 search engine with dominating 91% market share results
- Off-page factors like the number of links you have or the anchor text used make up over 80% of Google’s ranking algorithm.
- According to Ruth Porat, CFO of Google and parent company Alphabet, more than 1 billion users enter Google on a monthly basis.
- The number of searches people conduct on Google daily is more than 3.5 billion.
- More than 200 factors matter when Google’s search algorithm ranks your website.
- Almost 25 % of websites minimize the size of images and texts by bytes to save 250KB thus making the page load faster. Moreover, 10% of web pages could even save more than 1MB.
- The typical website in Google’s top 10 search results is more than two years old.
- The first 5 websites on the Google search result page get 67.6% of all clicks.
- 49% of services collect 1,000 views on their Google My Business listing on a monthly basis. And Google Maps provide one-third of business with more than 1000 views.
- The second largest search engine is Bing with a 3.4% market share after Google.
- Bing is the second largest search engine in the United Kingdom (4.41%), Canada (3.78%), Australia (3.4%), France (3.16%), and South Africa (3.07%).
- In 2021, Bing held over 7% of the search market worldwide.
- Organic searches dominate on Bing with an impressive 99.8% result. ‘Bing’ is the top organic keyword with 49.99% followed by ‘Bing maps’ with 4.58 %.
- People perform almost 82.6 million searches on Bing on a daily basis.
- 7.16% of queries made on Bing end up with a click on a search result.
- The number of both mobile and desktop users reached 936 million on Bing in February 2021.
- 40,958,757 Bing users search for Google making it the top search worldwide. The second is Youtube with 35,279,042 searches and the third is Facebook with 28,550,537 searches.
- The number of organic search shares in the US made in Bing fell from 4.5% in Q1 2019 to 3.9% in Q1 2020. Mobile organic search share also fell from 1.6% in Q1 2019 to 1.4% in Q1 2020.
- Yandex holds 0.87% of the search market. (Statcounter)
- According to Google, Russia blocked many of its mail and search services (Wired); so, the dominant search engine is Yandex with 52.87% of the market share.
- Yandex is also a quite popular search engine in many countries such as Kazakhstan (17.94%), Ukraine (7.14%), and Turkey (4.71%)
- Baidu owns 1.27% of the search engine market share worldwide.
- In 2021, the amount of money Baidu received from customers was $19.536 billion. It increased by 19.05% compared to the result received in 2020.
- The Baidu spider crawls Chinese web pages much slower and less often than the Google spider.
- One of the main drawbacks of Baidu is reading and evaluating subdomains. Yet, Baidu perfectly works with ‘.cn’ domains. You can also opt for ‘.com’ domains.
- It takes almost two months for Baidu spiders to crawl your site and index it.
- Yahoo! Owns 1.39% of the search engine market share.
- Yahoo is the second largest search engine followed by Google Japan (22.8%), Hong Kong (12.09%), Taiwan (10.95%), Georgia (3.71%), and Singapore (2.14%)
- On yahoo.com, 37.9% of visits come from desktop logged users, and 62.1% of visits come from mobile devices.
- Yahoo uses Firefox as the main browser, but other options are also available.
- Almost 80% of all searches on Yahoo refer to education and telecommunication.
B2B SEO Statistics
If a user takes time to write a review, then you should sincerely respond to it. No matter how long it is and what it says, don’t just write an automated message. Users need to be appreciated and you must make sure to resolve their issues if they have some. Users pay attention to reviews and how companies respond to them, so this is a good chance to win people’s hearts by showing that you care about every customer.
If a user writes a positive review, always thank them and offer some bonus as a reward for their review. You should encourage your users to give more reviews.
Constantly Update Your App
- 71% of B2B consumers begin service or brand research with search engines (Source)
- Organic search provides B2B and B2C websites with 51% of the traffic.
- The average B2B marketer conducts 12 searches before engaging on a specific website
- Blogs provide B2B consumers with 67% more leads.
- 59% of B2B consumers consider blogging effective.
- 76% of traffic in B2B comes from Combined Search.
- Organic Search provides B2B Companies with 2 times more revenue than any other channel.
- 61% of B2B consumers read reviews prior to deciding on a product provider.
- 96% of B2B consumers search for thought-leadership content, showing the importance of research and authority in converting leads.
- 39% of B2B consumers prefer self-serve options. (Statista, 2020)
- In 2021, 90% of B2B marketers chose short posts with no more than 3.000 words.
- Video will be the dominant strategy to invest in for B2B marketers in 2022.
- 82% of B2B content marketers chose Twitter for organic marketing in 2021.
- 92% of B2B marketers now use an ABM (account-based marketing) program to increase the lifetime value of customer relationships.
- The average B2B consumer does 12 searches prior to interacting with a website.
SEO Cost Statistics
- 82.28% of professional SEOs charge less than $150 per hour.
- $501-$1000 is the average per-project fee with 25% of SEO professionals charging this fee.
- In 2020, paid backlinks cost $391.55, on average.
- Sponsored posts cost $77.80, on average (ahreefs)
- Basic SEO plans typically cost from $250 to $3,000 on a monthly basis. The plan mainly includes:
- Local / Regional Focus
- Keyword Research (50-100 Keywords)
- Analytics Setup & Configuration
- Monthly Strategy Discussion
- Title Tag & Meta Tag Creation
- Internal Link Building (Crosslinking)
- Content Editing & Optimization
- Basic On-Site Optimization
- Monthly Custom Report
- Monthly Review Call
- Enterprise SEO plans have a higher price ($5,000 – $25,000+ a month) and mainly include:
- Competitive Keywords / Nationwide Focus
- Keyword Research (500+ Keywords)
- Analytics Setup & Configuration
- Monthly Strategy Discussion
- Title Tag & Meta Tag Creation
- Technical SEO – (Robots.txt, Sitemap, etc.)
- Speed Optimization / Image Optimization
- Internal Link Building (Crosslinking)
- Content Creation, Optimization & Editing
- Advanced On-Site / Code Optimization
- Offsite Link Building
- Conversion Optimization
- AB / Variation Testing
- Heat Map / Usability Reports
- Monthly Custom Report
- Monthly Personalized Review Call
User Behavior SEO Statistics
- On average, every online user conduct searches on Google four times per day.
- An average internet user conducts almost 100 searches per year.
- #1 results on the SERP get 32% of all clicks.
- 53% of American consumers perform detailed research on a search engine prior to buying a product or service.
- 39% of users make purchases after influencing by relevant results to their searches.
- After a query on a mobile device for nearby services or products, 76% of users end up visiting the location within 24 hours. (Google)
- Just 0.78% of Google users click on results from the second page.
- Average users are taking 9 days longer to reach purchase decisions in 2019 compared with 2015.
- 8% of Google users visit several pages to satisfy their searching needs thus resulting in pogo-sticking.
- Google pays huge attention to user behavior metrics before ranking a page.
Technical SEO Statistics
- Technical SEO provides an average ROI of 117%.
- The average voice search result page loads in 4.6 seconds.
- A 1-second delay in website load time leads to conversion rates fall by 20%.
- Moreover, 53% of mobile users will leave your website if it takes more than 3 seconds to load.
- You have about 3 seconds to catch your visitors’ attention or they’ll leave your page with no action performed.
- 2021’s User Experience Update will transform user experience into an important ranking factor.
- Google never ranks unindexed pages.
- 85.7% of people consider page speed and indexationto be the major technical concerns for SEO agencies.
On-page SEO Statistics
- Relevant content creation is the most effective SEO strategy for 72% of marketers.
The ideal length is 50 – 60 characters. If your title tag exceeds 60 characters, Google will only show the first 60.
- The perfect length for the meta description is no more than 160 characters.
- According to 78% of CMOs the future of online marketing is custom content
- Search engines give a slight ranking advantage to short URLs over longer URLs.
SEO vs. Other Marketing Channels
- 15% of all trackable traffic comes from average paid search visits.
- 27 % of all trackable traffic comes from all other sources.
- SEO has almost 20 times more traffic advantages than PPC (both mobile and desktop).
- B2B businesses get 2 times more revenue from Organic Search than any other channel.
- 68% of all trackable website traffic is sourced from Organic and Paid Search, dominating all other channels, including Display and Social Media.
- Organic traffic provides over 40% of revenue across Retail, Media & Entertainment, Business Services, Technology/Internet, and Hospitality
SEO Industry Statistics
- Organic search is the online marketing channel that leads to highest ROI (almost 49%)
- In the US, the average base salary for SEOs is $52,894.
- 74.71% of SEOs charge a monthly retainer fee for their clients – Ahrefs
- SEO specialists who have been in the SEO industry for two and more years charge almost $4,629.59.
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