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Digital Marketing and Web Development Prices: A Market Research
- October 6, 2022
- DGF - Digital Growth Formula
Nowadays, it’s almost impossible to overlook the benefits that digital marketing brings to small or big, local or international businesses.
But with so many digital marketing companies, freelancers, consultants, and strategists, it isn’t easy to understand the industry’s average and calculate a budget.
For the past 4-5 months, our company analyzed almost 7500 online marketing service providers and their fees. Below are the steps we performed to get accurate data:
- Analyzing ~ 7500 international or English-speaking online marketing service providers.
- Removing the ones that were untrustworthy, fishy, or not competent enough.
- Outreaching the remaining companies and freelancers or extracting the information from open sources like their website, Upwork, or other platforms.
- Sorting and analyzing the data that we received from 3500 service providers.
Full-Service Digital Marketing Packages Prices
Although the prices for full digital marketing services vary based on the location, the companies with a solid monthly plan and strategy, charge almost the same amount. The fee can be different based on the list of services and countries:
| Country | Min (average) | Average | Max (Average) |
|---|---|---|---|
| USA | $1320 | $5104 | $56877 |
| Australia | $1100 | $4820 | $33000 |
| Canada | $1183 | $4960 | $35000 |
| UK | $1218 | $3806 | $27085 |
| India | $411 | $599 | $2147 |
| Nigeria | $220 | $813 | $2500 |
| Philippines | $250 | $1500 | $18500 |
| UAE | $1199 | $3999 | $12300 |
| Other Countries | $1500 | $2993 | $20500 |
Min monthly package most likely will include the following services:
- SMM (limited channels)
- PPC (only service fee)
- Basic SEO
- Basic monthly report
Average
- SMM
- PPC (only service fee)
- Basic SEO
- Email marketing (only service fee)
- Monthly reports
- Monthly meetings
- Basic design
- Dedicated manager
Maximum
- SMM
- PPC (only service fee)
- Full SEO, including content writing
- Email marketing (only service fee)
- Monthly reports
- Weekly meetings
- Full design for all campaign types
- Website design and basic tech maintenance
- Dedicated manager
- Quarterly and annual strategy and scope review
- Quarterly and annual content plan
- Full SEO, SMM, PPC and email marketing strategy and implementation
- Branding and basic digital PR
One time full digital marketing services min price is $1000 and the average is around $5450. But if you have a big project, then you should expect the average price to be $13300.
Full digital marketing services min hourly consulting is around $68/hour. The average price is $433/hour and the maximum average is $1500/hour.
SMM Services Prices Breakdown
SMM services prices can vary depending on different factors, such as:
- the services type included
- the project’s scope and duration
- the number of social media channels being managed
- the industry and niche
- and other factors
During the research, we tried to be as detailed as possible to get the full picture.
| Country | Min (average) | Average | Max (Average) |
|---|---|---|---|
| USA | $540 | $1330 | $10375 |
| Australia | $579 | $1196 | $2000 |
| Canada | $499 | $1149 | $1999 |
| UK | $443 | $1052 | $3582 |
| India | $300 | $725 | $1800 |
| Other | $407 | $612 | $1650 |
SMM services prices based on the number of channels and specific channel below:
SMM freelancers monthly fee is around $495 – $1095.
PPC Services Prices Breakdown
PPC services prices can vary greatly depending on the scope of a business and the complexity of the campaign. It’s important to note that the ads budget and service fees are separate. Most agencies don’t have a preset PPC ads budget because it can vary not only from client to client but also from campaign to campaign.
| Country | Min (average) | Average | Max (Average) |
|---|---|---|---|
| USA | $733 | $1993 | $7998 |
| Australia | $260 | $580 | – |
| Canada | $548 | $1282 | – |
| India | $612 | $1710 | – |
| UK | $457 | $1230 | – |
| Other | $410 | $636 | – |
PPC ads budget is determined after understanding the business, it’s industry, targeted keywords and countries, the campaign scope, etc. Very average prices are displayed below:
Content Writing Prices Breakdown
The content writing prices differ based on writer’s experience, length and complexity of the text, content type, research amount needed, and more. Below is a detailed table with prices breakdown:
| Min (average) | Average | Max (Average) | |
|---|---|---|---|
| Monthly | $376 | $1279 | $6348 |
| Per Word | $0.04 | $0.27 | $1.5 |
| Hourly | $10 | $50 | $70 |
Email Marketing Prices Breakdown
Based on our research, min average of email marketing prices is $502, the average is $1432, and the max average is around $4496.
Reputation Management Prices Breakdown
Although some agencies can ask for hourly or flat fees, but most of them work for monthly fees. The min average of reputation management prices is $1336, the average is $3675, and the max average is around $5500+.
SEO Consultancy Prices
If you need a specific SEO service, check the prices breakdown below:
| SEO Services | Price |
|---|---|
| One Time Set Up | $1185-$8547 |
| Per Link Average Cost | $445 |
| Link Building Monthly Average | $7077 |
| On Page Monthly (content writing not included) | $729 |
| SEO Audit | $1022-$5504 |
| Keyword Research | $845+ |
| Local SEO | $576-$1181 |
| GBP Maintenance | $411-$1068 |
| GBP Set Up | $517-$768 |
| Site Speed (monthly) | 800+ |
If you need more details on SEO prices, check our next research article:
Digital Marketing Prices Market ResearchWeb Design Package Prices
Most agencies offer web design and development services in one package. But if you are looking for a separate service price list, check the charts below:
| Country | Min (average) | Average | Max (Average) |
|---|---|---|---|
| USA | $648 | $2547 | $10185 |
| Australia | $545 | $3456 | $7745 |
| Canada | $538 | $2499 | $8583 |
| India | $339 | $759 | – |
| UK | $865 | $2580 | $10380 |
| Other | $699 | $3127 | $6500 |
Although many believe that freelancers charge far less than agencies, but our research shows that the difference is not that big. Sometimes agencies can charge even less than freelancer designers:
| Min (average) | Average | Max (Average) | |
|---|---|---|---|
| Freelancers | $840 | $1899 | $10563 |
| Agency | $643 | $1841 | $8500 |
Web Development and Design Prices
As already mentioned, most web development companies include web design services in the package as well.
| Country | Min (average) | Average | Max (Average) |
|---|---|---|---|
| USA | $2694 | $6046 | $41036+ |
| UK | $2805 | $6000 | $26728+ |
| Other | $2067 | $6418 | $20000 |
A minimum web development and design monthly price is around $562, the average is $2048 and the maximum is $7500.
An hourly web development and design can cost min $75/hour, and maximum – $2000/hour.
An app development minimum cost is $3900, the average is $9700, and the maximum average is $35195+.
An ecommerce website development minimum cost is $2500, the average is $4000, and the maximum average is $15000+.
A WordPress website design and development minimum cost is $2765, the average is $6814, and the maximum average is $11795+.
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