What Are The Benefits of Online Advertising?
With the rise of the Internet, the world of advertising has changed immensely. More and more businesses turn their resources to online advertising and not without reason. There are 4.66 billion active Internet users worldwide, which is 59.5% of the global population. This means that with an online ad campaign any brand can reach half of the world. And this is not the only benefit of online advertising. Keep reading to discover other benefits of online advertising and why so many brands are turning from traditional advertising to online advertising.
In this guide, we’ll take a look at:
What is Online Advertising
Online advertising is a form of marketing and advertising that uses the Internet to deliver promotional messages to potential customers. Online advertising includes email marketing, social media marketing, search engine marketing, mobile marketing and display advertising. In the US in 2016 the revenues of online advertising have surpassed those of cable and broadcast television.
Benefits of Online Advertising
This is one of the biggest benefits of online advertising. It helps businesses save money. With the high costs of traditional advertising methods, like broadcast television or billboards, it’s hard for small and middle-size businesses to compete with large companies. But in online advertising, everyone is on the same playing field. It’s an affordable way for small-sized companies to market their products.
Besides, online advertising works completely differently from traditional advertising methods. If you use PPC advertising, which is one of the most popular types of online ads, you will only pay when someone clicks on your ad. This is not possible with radio or TV ads, where brands pay for showing their ads to everyone and they can’t be sure if those who see the ad will pay attention to it.
Then, in PPC advertising, brands choose how much to pay for a campaign. There is no general cost for every ad, minimum or maximum amount that you should spend. The cost depends on how much you are ready to pay and how good your campaign is. So, if your budget is very little you can still take advantage of online ads. Online advertising also allows you to choose who you want your ads to show, which brings us to the next benefit.
Online advertising helps to reach your intended audience. Broadcast television or radio advertising allows brands to reach as many people as possible in the hope that some of them would see the ad and act. While online advertising allows brands to show the ads to a highly targeted audience. You can segment the audience by age, gender, nationality, interests, occupation. You can go very specific in targeting. Online ads won’t be shown to people who are not interested in your brand or your products.
This is a big advantage as brands don’t waste their money on showing the ads to people who won’t convert. And if you know your audience and understand their needs, you can create a very effective and successful ad campaign with a small budget.
With digital advertising, it’s easier to measure the results of an ad campaign. While traditional advertising can be very effective, it’s hard to track the origin of the leads. Online advertising allows you to track the results of your campaign while it’s still running. Nearly every platform has its analytics tool, which will show you how many people see your ad, how many people click on your ad, how many comments, shares, likes your campaign gets.
This makes it very easy to assess the performance of your ad. You’ll know what’s working for your business and will get to know your customers better. Besides, when you notice that you’re not getting the results you expected, you can make changes while your ad is still running.
If you already have a well-optimized website, then you have regular traffic, which you can use in promoting your app. When users search for something they generally prefer to first visit the official website of the brand. The website is proof that your business is real and you’re a professional.
So, always include links on your website. You can section a part of the website for your app to make it visible. As an alternative, you can create a pop-up page, so that the first thing the user sees will be the app download reminder.
Another big benefit of online advertising is that it allows you to test your campaign before starting. It will help you understand how your campaign will perform and if something goes wrong you can change it before starting your campaign. Surely you can make changes while your campaign is running, but isn’t it better to eliminate all mistakes before launching? This is more cost-effective than making changes to a running campaign. Besides, you’ll get your expected results right from the beginning of the campaign.
Unlike traditional advertising methods, it’s much easier and faster to start a digital advertising campaign. There are no third parties, no media buying companies, or additional resources needed to implement a campaign. You can create a campaign in just a few minutes. Of course, for creating a successful campaign, you need time to do research and create the right content. But while you have the content and you know your audience, it won’t take time to start your campaign.
Online advertising has so many different types and options that every brand can find its ideal method of advertising. Email marketing, content marketing, influencer marketing, PPC advertising, SMM, Amazon advertising, etc. Each brand can test and find its ideal method to deliver messages to its audience. With digital marketing, you can make all your creative ideas come true.
Besides, you can use all the platforms at the same time. Digital marketing allows you to create automated campaigns that can do many things at once. Your email campaign can send thousands of automated emails at once, the chatbots can automatically answer the inquiries of customers, and your website can host thousands of visitors at the same time. Imagine how much budget you would have needed to achieve this with traditional methods.
If you haven’t started advertising on the Internet yet, then this is the perfect time to do it. Digital marketing is changing day by day and there are more opportunities emerging all the time. Unleash your potential and start creating!
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