The Ultimate Reputation Management FAQ

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Table of Contents

What Does Online Reputation Mean?

What is Reputation Management?

What is Branding?

What Does Online Reputation Mean?

What is Online Reputation?

An online reputation is a term used to describe a public’s opinion or online perception of a company, person or product.

Why Online Reputation is Important?

An online reputation can make your business thrive and grow or break even the most successful company. It’s a powerful tool that many companies neglect. A positive online reputation:

  • Raises your company’s trustworthiness,
  • Grows your sales,
  • Increases your brand’s loyalty,
  • Improves your business’ visibility,
  • Enhances your digital marketing efforts,
  • Helps to rank higher on SERP

How to Protect Your Online Reputation?

You can do everything right for maintaining a good online reputation but it may be not enough because the web is full of people who want your online reputation destroyed. To avoid this, try posting constantly and updating your company’s info, answer all questions and reviews right away, use secure hosting, take your website’s cybersecurity seriously, protect your clients’ private data, uncover hidden risks, focus on customer reputation.

How to Check Out a Company’s Reputation?

You can check your online reputation by:

  1. Checking your social media channels, monitoring reviews, comments, shares and likes
  2. Typing your brand’s or your name in the search box of Google or other search engines to check the buzz around your brand
  3. Checking online review websites
  4. Checking Google Business Profile reviews and comments, if you are a local business
  5. Checking your website’s comments section, if any
  6. Setting up Google alerts to get notified if someone types your brand’s name
  7. Using online tools

How to Clean Up Your Online Reputation?

It’s much easier to work on maintaining a good online reputation than cleaning an already damaged one. Be aware that it will take a long time and much effort to restore your online reputation. There are some actions that you can take immediately, like:

  • Performing an audit of your website, social media accounts or other profiles that you may have and removing all low quality, false and inappropriate content 
  • Answering to all negative reviews and trying to solve your customers’ issues
  •  If you think that someone is trying to deliberately ruin your online reputation or the reviews are unfair, you can ask for removal if they are on the third-party platform
  • Publish new high quality content on your website or social media
  • Improve your services, product and customer support
  • Get a legal help
  • Hire a professional team to not only fix a bad reputation but also to constantly improve it.

How to Improve Online Reputation?

For improving your brand’s online reputation you should: 

  • Update your company’s info constantly
  • Keep your website, blog and social media accounts updated
  • Ask your customers to leave reviews
  • Provide an excellent online customer support
  • Answer to all questions as soon as possible
  • Be polite and helpful
  • Keep ads on your website to a minimum, don’t advertise dubious products or services on your website
  • Humanize your brand, support social causes that matter, show your values
  • Taking advantage of online branding
  • And more.

Which Online Action is Most Likely to Damage Your Professional Reputation?

There isn’t a single action that causes the online reputation damage, it’s a whole of different actions or inactivity and neglecting the importance of online reputation management.

What is Online Reputation Management?

What is Reputation Management?

Reputation management is the process of monitoring and influencing the online users’ opinions about a business and online buzz around the brand. It also includes eliminating possible threats and finding opportunities to improve reputation.

What is Reputation Management?

For managing your online reputation you must combine using online tools and monitoring your online presence manually and organize the smooth collaboration between involved teams and departments. It’s an ongoing process that needs dedication, consistency and full-time attention. As a business owner, you should hire a team of professionals who will help you to skyrocket your online reputation.

How Online Reputation Management Works?

Online Reputation Management creates a detailed strategy, identifies the potential threats or issues, implements improvements and creates digital campaigns to create a positive image of the company among online users and the general public.

Why is Online Reputation Management Important?

Online reputation management is a vital part of general digital strategy and digital marketing that allows businesses to monitor, maintain and improve their online reputation to create a positive online presence and increase sales.

What is Branding?

What is Personal Branding?

Personal branding is the process of promoting your knowledge, experience and personal qualities for different purposes.

What is Company Branding?

Company branding is a term used to describe how your customers, followers, stakeholders and the general public identify and perceive your business. A strong brand is a powerful asset for any company.

What is Employer Branding?

Employer branding is a term used to describe the company's reputation and image among potential employees and recruitment agencies.

What is Digital Branding?

Digital branding is a combination of digital marketing, digital PR and internet branding to create a business’s positive online image.

What is Product Branding?

Product branding is the process of making a product recognizable using design, typography, symbols and implementing a detailed strategy to promote it.

What is Multi Branding?

Multi branding is the online promotion of multiple products owned by the same company.

Why Branding Matters?

Branding is important because it makes your product, service or company recognizable, it makes you one step ahead of your competitors, raises your business trustworthiness, increases sales and creates a strong bond with your followers and clients.

How Much Does Branding Cost?

Depending on the service type and the scale of job branding costs vary - starting from $5000 to $8000 and more.

How to Create a Branding Strategy?

For creating a banding strategy you need to do market research, identify your targeted audience, design your brand’s colors, typography, symbols and images, organize the collaboration between website development, digital marketing and online reputation management teams.

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