The Ultimate Content Marketing FAQ

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Table of Contents

What is Content Marketing?

What is Website Content?

Website content is all written text on a website regardless of its length or purpose. Some examples of website content are:

  • Blog posts
  • Website policies
  • CTAs
  • Product descriptions
  • Visual content
  • Testimonials
  • Service descriptions
  • Etc. 

How to Perform a Content Audit?

If you want to track your content performance and your content marketing ROI, you should perform a content audit that includes:

  1. Understanding your end goal
  2. Choosing the content type you want to audit (a website’s full content, social media content, etc)
  3. Preparing a template with the points that you want to check 
  4. Analyzing the data you have collected
  5. Measuring the ROI
  6. Detecting the issues or improvement opportunities
  7. Implementing the changes and performing A/B testing
  8. Checking the results.

How to Measure Content Marketing Performance?

  • Web page traffic
  • Likes, shares and backlinks
  • Lead generation
  • Engagement time
  • Comments
  • Engagement sessions per user
  • Sales or conversions

How to Start Content Marketing

How to Write Website Content?

When writing a website’s content, you should follow these simple steps:

  • Creating a content strategy and having a plan of actions
  • Understanding the type of content you want to write
  • Identifying your reader’s persona
  • Researching your competitors
  • Conducting keyword research
  • Coming up with catchy headers
  • Performing research and finding data-backed information
  • Writing an SEO optimized content
  • Proofreading and formatting the end result 

Digital Content Management

Content Strategy

Where Companies go Wrong With Content Writing?

As with every other marketing channel, content marketing can go wrong as well. There can be multiple reasons, but the main ones are:

  • Starting content marketing without a strategy or poorly written strategy
  • Underestimating the importance of digital content
  • Not having clear goals
  • Skipping analytics and A/B testing
  • Not having your reader persona
  • Not having a professional team
  • Expecting immediate and unrealistic results

Which Departments Should be Involved in Creating Content?

The main departments involved in content creation are:

  • Marketing department 
  • Design department 
  • Development deportment
  • Sales department

Digital Content Types

Why is Content Marketing Important?

Why is Content Marketing Important?

Content marketing is a crucial part of your digital marketing because it:

  • Builds trust
  • Develops deep relationships with the audience
  • Helps to generate more leads and sales
  • Follows the buyer’s journey
  • Improves conversions
  • Strengthens your reputation
  • Establishes you as a well recognized brand
  • And so more.

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