The Ultimate Content Marketing FAQ

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Table of Contents

What is Content Marketing

How to Start Content Marketing

Digital Content Management

Content Strategy

Digital Content Types

Why is Content Marketing Important?

What is Content Marketing?

What is Content Marketing?

Content marketing is a form of marketing that includes the planning, creation and publishing of content via different channels to attract more audience and engage the exciting audience, increase brand awareness and trustworthiness, form a strong connection with your followers and customers.

What is Content Writing?

Content writing is the creative process of planning, researching the different types of content. Some examples of content are:

  • Blog content
  • Product descriptions
  • Service pages content
  • Social media content
  • Email marketing content
  • And more.

What is Content Marketing in Digital Marketing?

Content marketing in digital marketing is the process of digital content creation to support overall digital marketing strategy, increase brand awareness, improve search engine rankings and engage the targeted audience.

How Content Marketing Works?

Content marketing works only by providing the targeted audience with high quality, engaging, well researched, data backed and unique content that answers your readers’ questions, inspires your followers, triggers feelings and, as a result, fulfills your marketing goals.

What is a Content Creator?

A content creator is a person or AI based tool that creates engaging, entertaining and educational content in a form of written content, visuals or videos.

What is Website Content?

Website content is all written text on a website regardless of its length or purpose. Some examples of website content are:

  • Blog posts
  • Website policies
  • CTAs
  • Product descriptions
  • Visual content
  • Testimonials
  • Service descriptions
  • Etc. 

What is SEO Content Writing?

SEO content writing is the SEO optimized high-quality writing that fulfills a user’s intent, uses keywords, implements internal and external links and uses the right formatting.

What are Content Marketing Analysis and Content Audit?

A content marketing analysis is a process of auditing your content quality on all digital platforms, analyzing its performance, detecting the issues, repurposing or removing the old content, researching the competitors and performing ongoing A/B testing to understand what works.

What is SEO Content?

SEO content is a term used to describe the digital content that helps your website to rank on SERP and drive more keyword targeted traffic to your website.

How to Perform a Content Audit?

If you want to track your content performance and your content marketing ROI, you should perform a content audit that includes:

  1. Understanding your end goal
  2. Choosing the content type you want to audit (a website’s full content, social media content, etc)
  3. Preparing a template with the points that you want to check 
  4. Analyzing the data you have collected
  5. Measuring the ROI
  6. Detecting the issues or improvement opportunities
  7. Implementing the changes and performing A/B testing
  8. Checking the results.

How to Measure Content Marketing Performance?

  • Web page traffic
  • Likes, shares and backlinks
  • Lead generation
  • Engagement time
  • Comments
  • Engagement sessions per user
  • Sales or conversions

How Much Does Content Marketing Cost?

Marketing agencies copywriting services costs can range from $1000-$50 000 and more, and freelancers charge $35-60 per hour.

How to Measure Content Marketing ROI?

For measuring your content marketing ROI you need to identify what you want to measure and set achievable goals. After defining your performance measurements, you can calculate the ROI using the following formula:

(Return - Investment)/Investment

How to Start Content Marketing

How to Start Content Marketing?

SEO is a vital part of your business’ long term online promotion to increase brand awareness, improve your website’s rankings on SERP and drive targeted organic traffic to your website.

How does Content Marketing Work?

Content marketing works by offering the readers high quality, informative and valuable content like blog posts, infographics, videos, case studies, researches, etc to attract potential customers and move them along the customer journey.

How to Write Website Content?

When writing a website’s content, you should follow these simple steps:

  • Creating a content strategy and having a plan of actions
  • Understanding the type of content you want to write
  • Identifying your reader’s persona
  • Researching your competitors
  • Conducting keyword research
  • Coming up with catchy headers
  • Performing research and finding data-backed information
  • Writing an SEO optimized content
  • Proofreading and formatting the end result 

Digital Content Management

What is Content Management System?

A content management system or shortly CMS is a platform used to manage, create, edit and publish digital content and to support the collaboration between different teams.

What is Content Management?

Content management is a process of collecting, managing, storing and publishing any form of digital information in any digital medium.

What Does a Content Marketing Manager Do?

A content marketing manager plans and develops a content strategy and monitors its implementation, analyzes the results and makes adjustments to the strategy.

Content Strategy

What is a Content Strategy?

Content marketing strategy is the plan of action that includes the steps needed to create SEO optimized, informative digital content to meet your content marketing goals and support other marketing channels’ performance.

How to Create a Content Marketing Strategy?

A content marketing strategy is a plan of actions directed to achieving the company’s short, middle and long term overall digital marketing and content marketing goals.

How to Create a Content Marketing Strategy?

For creating a content marketing strategy you should determine your short-term and long-term digital marketing goals and make a step by step plan on how to achieve these goals. Break your plan into the smallest steps possible and make adjustments during the process.

Where Companies go Wrong With Content Writing?

As with every other marketing channel, content marketing can go wrong as well. There can be multiple reasons, but the main ones are:

  • Starting content marketing without a strategy or poorly written strategy
  • Underestimating the importance of digital content
  • Not having clear goals
  • Skipping analytics and A/B testing
  • Not having your reader persona
  • Not having a professional team
  • Expecting immediate and unrealistic results

Which Departments Should be Involved in Creating Content?

The main departments involved in content creation are:

  • Marketing department 
  • Design department 
  • Development deportment
  • Sales department

Digital Content Types

What is Branded Content?

Branded content is a type of content that tells a story and entertains the readers while linking it to the specific brand that has created or funded it.

What is Evergreen Content?

Evergreen content is a type of continent that provides valuable deeply researched information, never goes out of date, is always fresh and relevant regardless of the changes and trends.

What is User Generated Content?

User-generated content (UGC) is any type of text, visual and video content that is created by people and uploaded on online media outlets like social media platforms, Q/A websites, review websites, etc.

What is Editorial Content?

Editorial content is a type of content that is created to educate, inform or entertain its readers without promoting any specific brand, product or service.

What is Dynamic Content?

Dynamic content is any type of content that changes based on an industry’s changes, latest trends, discoveries or user data, user behavior changes, and other signals collected from the user and market analysis.

What is Long-Form Content?

Long-form content is a type of content that is more than 1000 words long and fully uncovers the topic and answers to the reader’s every question.

What is Digital Content?

Digital content is any content type that exists in a digital form of digital data stored on digital storage. It includes digital text, videos, visuals, broadcasts, etc.

What is B2B Content Writing?

B2B writing is content that is written by one business for another business to achieve its business goals and drive targeted traffic.

What is Visual Content Marketing?

Visual content marketing is a part of content marketing that uses visuals to tell a story and build a deep connection with the target audience to achieve overall marketing goals.

Why is Content Marketing Important?

Why is Content Marketing Important?

Content marketing is a crucial part of your digital marketing because it:

  • Builds trust
  • Develops deep relationships with the audience
  • Helps to generate more leads and sales
  • Follows the buyer’s journey
  • Improves conversions
  • Strengthens your reputation
  • Establishes you as a well recognized brand
  • And so more.

How Content Marketing Drives Sales?

Content marketing drives sales by enhancing other digital marketing channels efforts and by driving steady targeted organic traffic.

How Content Marketing Helps SEO?

Content marketing is an inseparable part of on page and off page SEO that helps your website to rank higher on a SERP.

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