The Ultimate Social Media Marketing FAQ

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How to Use Social Media Marketing?

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What is Social Media?

Social media is a platform that allows its users to connect with other people, create interactive content, ideas, interests, expert opinions and promote their business by creating business pages and groups.

What Does a Social Media Marketer Do?

A social media marketer creates an SMM strategy with actionable steps, implements the strategy, monitors its performance and analyzes the results. The main duties of social media marketer or an SMM agency are:

Create a company’s SMM strategy
Coordinate the SMM strategy with the general marketing strategy
Collaborate with other digital marketing teams
Choose the right social media channels for the company
Know SMM tools necessary for everyday work
Create and post social media content
Monitor and analyze the competitors’ performance on social media
Create creative campaigns
Be aware of changes and new trends
Follow different social media platforms algorithm updates
Check analytics on a daily basis
Analyze the results, collect data
Perform A/B testing
Make adjustments to the SMM strategy based on analytics and testing.

How to Hire Social Media Manager?

Here are how to hire a social media manager:

Understand your goals
Search LinkedIn
Search Google using the right keywords
Check SMM agencies websites
Check platforms like Upwork or Freelancer
Ask your friends, business partners or your network
Check social media channels

How to Use Social Media Marketing?

How to Market on Social Media?

If you want to market on social media, you must understand your goals. No matter if you are promoting your personal account or a company page, you need a clear strategy and plan of action.

Who Needs Social Media Marketing?

Every business or person who wants to promote their brand should take advantage of social media marketing to connect with their followers, raise brand awareness, catch potential followers or clients’ attention. And remember, while you are still deciding, your competitors’ are already conquering social media platforms.

How to Market Your Business on Social Media?

For marketing your business on social media implement these tips:

Create engaging content
Come up with a viral campaign idea
Don’t overpromote your brand
Write about topics that will catch your customers’ attention
Be true to your company’s values
Humanize your brand
Be funny, use jokes
Tell your brand’s story
Be genuine

How to Do Social Media Marketing?

If you want to use social media for marketing and for promoting your business you need to follow these steps:

Formulate clear goals
Create your social media strategy
Perform competitors and market research
Choose the right social media channels fit for your business
Implement content
Be consistent and post constantly
Answer to all comments and messages
Check analytics and monitor your posts and page’s performance

How to Create Social Media Content?

For creating engaging social media content you can find inspiration everywhere, for example:

Post videos
Add high quality visuals
Create infographics
Post controversial questions and poll
Follow the latest news in your industry and be the one to post them
Be aware of the latest trends
Follow large forums threads, questions and answers
Analyze the viral SMM campaigns of all time
Post challenges

What is a Social Media Strategy?

A social media strategy is a clear and step by step plan of action to achieve the company’s short term and long term goals and measures your strategy’s success.

How to Create a Social Media Strategy?

For creating a successful social media strategy the business needs to define its clear goal, write down the actionable steps needed to achieve the goals and set a measurement system.

Why is it Important to Understand the Rules of Engagement in Social Media?

It is important to understand the rules of engagement in social media to set achievable goals and create an accurate strategy without wasting money on actions that will not work.

How to Create a Social Media Campaign?

If you want to create an engaging social media campaign, you need to:

Set the goal you want to achieve with your campaign
Research direct and indirect competitors campaigns
Analyze viral social media campaigns and what they have in common
Be creative and try to stand out
Understand your audience and create a buyer persona
Choose the social media platforms you want to run the campaign
Measure your performance
Analyze your success or failure to create a better one

How Often Should Businesses Post on Social Media?

Every business should test how many posts bring their page the most engagement or when is the right time to post. The minimum number must be three times a week and no more than a post daily. You don’t want to spam your followers’ newsfeeds or annoy them.

What is Social Media Analytics?

Social media analytics is a tool provided by all social media channels that provide every business page owner with in depth analytics and data on the page’s performance, audience, posts engagements and more.

How to Use Pinterest for Social Media Marketing?

Pinterest is a major social media channel with more than 444 mln monthly active users (Statista). For starting with Pinterest marketing, you need to:

Understand if it’s a good fit for your business
Create a Pinterest business account
Create boards and optimize the description and cover photo of each board
Claim your website (if you have any)
Upload high quality images and share your blog posts
Post constantly
If you have an eCommerce website, upload your products and link them to your Whatsapp